Joshua Jackson Creative Media

Anchoring: When an image is ambiguous, so therefore linked to a caption and/or logo Connotation - Strong, muscular mascot = Strength of the toothpaste - White background = Purity, white teeth, cleanliness - Toppled over food = Strength over plaque Connotations: - Black = Space, darkness - White = The light (the force) - Exact contrast of white and black = Stars and galaxy, good and evil (dark side and light side) -Anchoring: Informs people about the statistics of smoking Connotations: - Clown = Scary, (funny but not in this situation

Washing Up Liquid Silver/White background, reflects cleanliness of dishes and silverware. Showcase a woman (target demographic), smiling, reflecting that this woman is happy with the washing up liquid Possible citrus fruits to highlight the intensity of the good smell, and natural origin Showing dirt being destroyed to show the effectiveness of the washing up liquid Possible recognizable mascot, muscular to represent of the liquid

  Interactive - Video Game - Cars 2 for DS - Children, fans of Cars, fans of racing games - Features an all star cast from the film 'Cars' which children will recognise - Fast paced modes in plenty so children can keep their short attention span satisfied Audio / Visual - TV - Waterloo Road - Teenagers/Young Adults, people involved with school - Teenagers can relate to the students in the show - Adults can relate to the teachers in the show Published - Comic - Cars: Adventures of Tow Mater - Children - Features an all star cast from the film 'Cars' which children will recognise - Features Sci-Fi elements which young children enjoy Published - Advertisement - Vodka - Old people, males - Vodka is famous and alcoholic - Shows off that the vodka is imported, showing to the adults viewing the advert that it is of higher quality - Red roses, shows romance to possibly attract young people by associating vodka with romance and expand the...