Advertisements analysis
This advertisement's dentition the person's teeth shiny white, this shows that the toothpaste is good at cleaning and whitening teeth. The 'bouncers' are a connotation for the protectiveness from plaque and other various impurities. The red text connotes the brand and makes it stand out to the driver against the white background. The red also connotes the VIP, with the red velvet rope. The yellow in the background is lighter than the slogan to make it stand out. The yellow connotes the light and the holiness which can link to the belief that christians have an afterlife in heaven. Where Jesus will be. The blue connotes heaven, which is where good people who have had their sins forgiven go.