Target Audiences and why Media Products Appeal

 
Interactive - Video Game - Cars 2 for DS - Children, fans of Cars, fans of racing games

- Features an all star cast from the film 'Cars' which children will recognise

- Fast paced modes in plenty so children can keep their short attention span satisfied



Audio / Visual - TV - Waterloo Road - Teenagers/Young Adults, people involved with school

- Teenagers can relate to the students in the show

- Adults can relate to the teachers in the show








Published - Comic - Cars: Adventures of Tow Mater - Children


- Features an all star cast from the film 'Cars' which children will recognise

- Features Sci-Fi elements which young children enjoy

Published - Advertisement - Vodka - Old people, males


- Vodka is famous and alcoholic

- Shows off that the vodka is imported, showing to the adults viewing the advert that it is of higher quality

- Red roses, shows romance to possibly attract young people by associating vodka with romance and expand the target audience

Audio/Visual - Audio - Back to the Future 3 Soundtrack - People who've watched back to the future

-Features tunes from the hit film 'Back to the Future 3'

Interactive  - Social Media - MySpace - 13-18 Year olds in mind


- Offers IM service and calls

- Positioning a brand or product as 'cool'.

- Viral spread of video of a product among young people.

- Finding youth trends.

- Well suited to music and fashion businesses.








Key: Type of media - Detail on that type - Name - Target audience
         - Why it appeals